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Faber Halbertsma Group planting 'new wilderness' for the future

21 Dec, 2020 | published at 09:11 CET

The Faber Halbertsma Group, one of Europe’s leading poolers of sustainable wooden pallets to the retail and industrial sectors, has been putting down roots for a more environmentally-friendly future by assisting in the planting of hundreds of trees at a re-wilding project in southern Europe.

Working with the international charitable foundation the Prince Bernhard Cultuurfonds, the group has also helped in the purchase of 1,000 reusable and biodegradable waterbox cocoons, a self-sustaining technology that helps young saplings to germinate in difficult and inhospitable conditions.

This additional partnership with the Land life Company, the organisation behind the technology, is all part of a broader strategy to reforest the Portuguese nature reserve of Faia Brava, a 1,000-hectare nature reserve located in north eastern Portugal, on either side of the Côa, a tributary of the Douro.

Faia Brava, a privately-protected area of 20,000 hectares, which is home to an enormous wealth of animals and plants including 106 bird species, 25 mammals and 180 plant types, is under the management of the Portuguese nature conservation organisation Associação Transumância e Natureza (ATN).

ATN has been affiliated with the Rewilding Europe initiative of the World Wildlife Fund (WWF) and Ark Nature with the ultimate aim of re-wilding Europe and creating one million hectares of wilderness in Europe by the end of 2020.

To make Faia Brava a ‘new wilderness,’ several measures were required including fire prevention, construction of carcass sites for scavengers and construction of waterholes and reforestation.


The Faber Halbertsma Group started work via the Prince Bernard Cultuurfonds at the end of 2019 when the focus of the project was restoring poor granite soil and making it fertile and capable of retaining enough moisture to sustain the new trees, which were planted during December 2020.

The ATN had also teamed up with the Land Life Company, another partnership organisation of the Faber Halbertsma Group, to plant trees using the reusable and biodegradable Waterbox cocoons, a self-sustaining technology that helps young saplings to germinate in difficult and inhospitable conditions.

Joeri van Etten, marketing and communications advisor for the Faber Halbertsma Group said: “We have received a full report from the ATN that all efforts are on schedule and the trees are in place as of this month – we are absolutely thrilled about the progress, especially as they embraced the cocoon solution from the Land Life Company.

“Working with the Prince Bernard Cultuurfonds and the Land Life Company, we have been able to help re-wild a vast arid area for future generations by using the latest in horticultural technologies.

“As a business involved in the circular economy, this kind of initiative is extremely close to the ethos of our company as it looks beyond profitability and more at the ethical and moral responsibilities of commercial organisations today and tomorrow - for the generations to come.”

Picture credit - Land Life Company